Bartender. Builder. Operator.

The same discipline that makes a great cocktail makes a great system.

I'm Peter Marsala. I read rooms and I read systems. Whether it's a 200-cover Friday night or a 25-system AI platform, I bring the same thing: calm under pressure, sharp priorities, and something that actually works when I walk away.

What I bring

  • Clarity in messy environments
  • Observable, layer-by-layer systems
  • AI as specialist, not Swiss army knife
  • Delivery velocity without chaos

Currently building

MarsalaCC

A 25-system AI operations and intelligence platform. Automated agents, decision engines, and observable infrastructure -- built layer by layer, tested in daily use. This is my proof-of-work: a live system that manages itself.

AI agents Autonomous ops Observable systems Local-first

Two tracks, one philosophy

Food & Beverage Consulting

Fifteen years behind the bar taught me how to build repeatable systems under real pressure. I help restaurants and bars elevate guest experience, unlock margin, and create operations that run without the owner in the room.

Ops design Menu engineering Team systems Guest experience
Start a conversation

AI Strategy & Operations

Through Reduct LLC, I help teams deploy AI that keeps humans in control. Program delivery, workflow automation, and the kind of infrastructure that's observable, auditable, and actually maintainable.

Program delivery AI workflow design Agent architecture Ops automation
Let's talk

Get in touch

Best way to reach me: [email protected]

Want to chat with an AI version of me? Ask Peter for a link.